Sunday, May 20, 2012
   
Latest News
Komli acquires Aktiv Digital......
Welcome to Aktiv Digital
Aktiv Digital was established in 2007 with the opening of its Singapore headquarters.

Within three years it has established itself as the most accessible touch-point for the purchasing of online media for branding, lead generation and acquisition based objectives.

Aktiv has met the demands of the Asia Pacific market with a multi-channel solution that includes representation of high profile sites, channels for targeting by audience type, performance buys based on acquisitions targets, email and mobile offerings.

With the largest pan-regional network in Asia through it’s Singapore, Hong Kong, Philippines, Malaysia and China offices, Aktiv counts many of the region’s leading advertisers as clients.

With a consolidated technology solution and peerless customer service, Aktiv Digital provides market leading online solutions for publishers, advertising agencies and advertisers alike.






Fonterra's regional digital pitch narrowed to three agencies
5/18/2012 10:45:00 PM Campaign Asia - Digital - News
ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.
Fairfax Media makes its papers interactive with AirLink
5/18/2012 10:45:00 PM Campaign Asia - Digital - News
SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning Herald and The Sun Herald to view additional content on their phones.
Singapore mobile shopping grew 660 per cent in 2011: PayPal
5/18/2012 2:36:00 AM Campaign Asia - Digital - News
SINGAPORE – Mobile commerce market in Singapore skyrocketed by 660 per cent between 2010 and 2011, fueled by a rise in mobile shoppers and increase in spend per head, a PayPal study shows.
7 ways marketers are using the mobile screen: JWT
5/18/2012 2:09:00 AM Campaign Asia - Digital - News
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.
Philips' sci-fi adventure story features well-groomed men conquering challenges in style
5/18/2012 1:06:00 AM Campaign Asia - Digital - News
A Philips campaign by Tribal DDB Shanghai breaks product-driven category conventions to take viewers on a 3D, sci-fi-style adventure showing how men rise up to challenges with their best looks.
Viki signs video partnership with BBC Advertising
5/17/2012 10:45:00 PM Campaign Asia - Digital - News
SINGAPORE - International video site Viki has signed a video partnership with BBC Worldwide's BBC Advertising team to help Viki meet global interest and demand for video advertising opportunities in Asia, Europe and the Americas.
Digital happenings this week from GroupM, DDB, Y&R and more
5/17/2012 1:23:00 PM Campaign Asia - Digital - News
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Twitter Updates